The NHL blends VR and real life in its Stanley Cup experience

In celebration of the 125th anniversary of the Stanley Cup, the National Hockey League (NHL) championship trophy, the league commissioned advertising agency R&R Partners to create a VR experience that ended with the actual Stanley Cup for 91 lucky hockey fans in Pittsburgh.
That’s because Pittsburgh’s PPG Paints Arena, home of the NHL’s Penguins, which also happen to be the 2016 Stanley Cup champion, served as the backdrop for the experience. The NHL invited fans into