The New York Times debuts first campaign for ‘The Daily’ audio show

'The Daily,' the flagship audio show for the New York Times, is getting its first promotional campaign as the show continues to grow. The campaign will feature out of home (OOH) and broadcast ads.
The OOH campaign will roll out Sunday, July 15, and will span three US cities. In Los Angeles, the campaign will feature highway billboards and a wallscape domination. In Portland, Oregon, a light rail wraparound will be highlighted, and Chicago will see a complete takeover of the Ogilvie Transportatio