The new Most Interesting Man is a bore

I don’t often criticize other people’s creative, but when I do it’s because a brand has decided to ruin a much-loved campaign. 
Seriously, why did the creative minds behind one of the best ad campaigns of the past decade – Dos Equis’ “Most Interesting Man in the World” — decide to gut its soul? Seventy-seven year-old Jonathan Goldsmith’s “Most Interesting Man” was your quirky, traveled uncle or grandfather. It was never