The new demands on creative content in 2018

There seems to have been a distinctive boost in the quality of large-scale content marketing pieces this year. You’ll know the ones I’m taking about. Those visually beautiful, yet clearly complex-to-build ‘landing page experiences’. They always seem to crop up at awards. Big projects that tend to be built by big in-house teams with even bigger budgets.
And I’m not ashamed to confess that for some of us there's a tendency to collectively ‘fanboy’ over oth