The Marketing Group develops blockchain enabled advertising campaign

The Marketing Group’s blockchain-backed agency Truth  has deployed an advertising campaign using blockchain smart contract technology.
According to a company statement, the campaign, which ran across a national publisher - The Guardian - for 10 days until 19 March 2018, saw Truth fully disclose all fees involved to the client.
The demand side platform (DSP) used in the campaign was Avocet and the exchange used was Sonobi. Truth further said that all companies disclosed fees with