The Marketing Academy’s Sherilyn Shackell on expansion, leadership and purpose

The Marketing Academy has redefined the 4Ps of marketing for the UK relaunch of its Scholarship programme. The move is designed to reflect a purpose-driven agenda and align globally with schemes running in Australia and New York, the latter of which sees its first intake in 2017.
Price, product, promotion and place will become personal, professional, people and purpose as founder and CEO of The Marketing Academy, Sherilyn Shackell, sees an opportunity to finesse the UK programme that h