The magician: Beyond the Brief featuring Dan LaCivita, Firstborn

Some will call staying at one agency for over 13 years magic. Some will call it a sign of endurance. But to Firstborn CEO Dan LaCivita, it’s a little bit of both and a whole lot more.
The Boston University alum started his tenure with the digital shop back in 2004 as a Flash developer. As the digital age took flight, so did Firstborn — and so did LaCivita. From producer to executive director, he helped establish the agency’s in-house content studio. Then, as president and later