The launch lowdown: which brands enjoyed the best pre-Christmas product launches?

The run up to Christmas is a tricky time to launch any product or service. Still, as lists for Santa were being meticulously drafted, some brands found a way to cut through the Black Friday and pre-Christmas clutter. Here Martin Flavin, creative director at Five by Five, runs the rule over the best brand launch campaigns from the last month.
H&M and Erdem launch new collection
This is a retailer’s dream: overnight queues at your door, social media hysteria and a near instant sell-out c