The Land Rover way to define your brand identity

Let’s play some word association: what do you think of when you think of Land Rover? Their superior off-road capability, perhaps, or their rugged and honest design? Their heritage-laden legacy, maybe, or their versatility and durability?
Whatever you think of, it’s likely to be positive. And why is that? The answer’s simple: because Land Rover has done a brilliant job defining the brand. Powerful brands like Land Rover are easy to recognise: their values are clear and they nurt