The John Lewis Christmas ad: Marketers react

John Lewis wants to make people laugh not cry with its Christmas ad this year, with early figures suggesting huge buzz.
Since the YouTube launch this morning (10 November) there have been 61,000 mentions of the ad on Twitter. The ad’s dog has generated 48,234 mentions – under the #BusterTheBoxer hashtag – while mentions peaked at 8.31am with 390 mentions per minute.
“In 2014, Monty the Penguin made 14,000 people cry, this year they’ve made 82% of people who are dis