The Interruption Game – the difficulties of making a copywriting entrance

In your now bulging record of deceased buzzwords and marketing mind-fluff, I’d imagine there is a consecrated little mound of earth under which the art of ‘Interruption’ is wriggling sullenly around.
Interruption, for a time, was the gleaming beacon of modern copywriting – a vorpal sword of communication that could poke a profitable hole into any armoured codpiece of apathy. So to speak.
But, seemingly as swiftly as it became the thing we should all be doing, it became th