The internet of things that go bump in the night: Why marketers are still cautious about connected devices

The rise of the machines has long been a science fiction fantasy, but one day last month we were given a real glimpse of what such an uprising would look like when thousands of apparently harmless digital cameras, video recorders and routers – possibly even yours – were assembled into an army to bring down much of the internet across America.
“$18 baby cams shut down a huge chunk of the internet,” was how John Burbank, Neilsen’s president of strategic initiatives, d