The internet of things presents new challenges for marketers

With CES showcasing the latest and greatest in consumer technology innovation this week, Ed Chater, chief operating officer at adtech outfit AdBrain, explains why marketers have to sit up and take notice, especially as programmatic media buying continues its march into the mainstream.   
IoT is a broad concept portraying this utopia where everything is 'smart'. Cars, home appliances, toothbrushes, glassware, art – anything could be connected to the internet and considered a