The internet of marketing experiences: Cheil China on using tech as a weapon in a war of time

Being meaningful and useful is core to using technology, according to Cheil China ECD Jacky Lung, while Cheil PengTai Beijing associate innovation research director, Alex Liu, says technology is a weapon in a war of time.
The senior Cheil network staffers met with The Drum at Adfest in Thailand this week, discussing the delicate balance between technology and creative and noting the importance of making people comfortable using tech, so that they’ll give you their time.
Liu went as far as