The International Expansion of Mashable: Q&A with Adam Ostrow, chief strategy officer on growth into Asia, branded content & its growing audience

We're here in Austin where Mashable annually has a massive presence. How important is SXSW to the company?
SXSW is a huge deal for us, this is our seventh year here. I’ve been coming for six or seven years myself and it’s a great event in a few ways; for one it’s always just a great showcase of start-ups and technology and things we should be thinking about. It’s also a great opportunity for us to connect with our audience in real-life. We had our Mashable House open for three days here