The influencer tipping point: The Drum and Buzzoole launch influencer marketing survey

From beauty enthusiasts championing their favourite products, to health vloggers promoting their protein shakes, to discount codes on social media - influencer marketing continues to evolve. Brands, meanwhile, are leveraging influencers more than ever to increase engagement and customer loyalty. Not only do influencers yield power to introduce new audiences; they offer a unique and authentic perspective in social media conversations.  
But confusion over how to measure results with influenc