The inevitable march of the chatbots into conversational commerce

Today I've been invited to attend a Mediacom event at Google HQ in London called Commerce Disrupted. Having spent the best part of 14 years working for the world's biggest retailer, how could I possibly resist?
The speaker list and participants are a tantalising mix of future thinkers from across the retail, digital marketing and technology sectors, including head honchos from Google and MediaCom.
As the conference blurb states, "technology is disrupting the world of commerce and changing what c