The industry is drowning in data but AI is its saving grace says The Trade Desk

The scope of AI is great. Earlier this year, Google chief executive officer Sundar Pichai stated that artificial intelligence is going to have a bigger impact than many of world’s biggest innovations. The Drum spoke to The Trade Desk's UK general manager Anna Forbes on how AI is disrupting the industry and how better to utilise data and save creativity. 
What are the top things that it will upend in the ad industry?
Artificial intelligence (AI) is already