The impact of non-linear TV viewing: perception and reality yet to align

The perceived importance of online as a main form of TV viewing in the home is at game-changing levels with more than 40% of homes in the US now feel that online is the main way they watch TV and film content and nearly one in five (17%) agree strongly with the notion. European countries are some way behind, but across Europe, more than 20% of homes say this is their main way of viewing with more than 10% agreeing strongly with the idea.
Scandinavians are the most advanced Europeans in terms of