The impact of data privacy practices on advertising in the APAC region

As part of The Drum’s Deep Dive on Data & Privacy, Rishi Bedi (managing director, Asia Pacific, InMobi), analyzes how advertisers across APAC are navigating the volatile data privacy landscape, their prominent challenges and priorities, in the face rising governmental as well as consumer scrutiny.
Accelerated digitalization over the last few years has led to advertisers and brands building immersive and personalized digital experiences to keep up with their consumers. This has resulted