The ICO preps campaign to educate consumers on data and GDPR

The Information Commissioners’ Officer (ICO) is preparing to launch a consumer education campaign that aims to increase the public’s “trust and confidence” in how businesses and organisations use their data.
Launching in April ahead of the new General Data Protection Regulations (GDPR) coming into effect, the campaign will run under the banner ‘Your Data Matters’. While exact details on the creative and media are still being signed off, it will include a logo,