The i attacks 'Machiavellian' Boris Johnson in ‘See every angle’ ad

Johnston Press-owned The i has rolled out a humourous ad campaign that takes a swing at former mayor of London Boris Johnson’s efforts to secure the leadership of the Conservative Party.
The publisher is looking to highlight the power of its coverage, and its ability to visualise the big issues, by tying into BoJo’s speech at the Tory Party conference. Agency Atomic London delivered the creative that will run in print and at out of home spots nationally.
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