The Hook shifts focus from 'vanity' views to loyalty as it ups original comedy sketches

Entertainment and comedy media brand The Hook has built a following on Facebook by creating original sketches and funny videos since 2014. Years later it is moving away from “vanity metrics” like views to instead sell advertisers on audience loyalty.
The group's co-founders claim its success is being driven by original series, especially after the Facebook news feed algorithm started clamping down on homogenous 'viral' content.
At 7.2 million Facebook followe