The Honest Co. names ex-Dentsu president Shannon Pruitt as CMO

The Honest Company, a personal care products purveyor which prides itself on ethical consumerism, has turned to the Dentsu Aegis Network to fill its vacancy for a new chief marketing officer with the appointment of Shannon Pruitt.
Pruitt served as president of Dentsu’s content agency The Story Lab in her prior role, accumulating a wealth of experience in the realms of integrated, omni-channel marketing, brand-building and brand story creation.
These skills are highly prized by Pruitt&rsquo