The Guardian adopts OpenX for primary programmatic

The Guardian has alighted on programmatic advertising specialists OpenX in order to maximise the value of its content.
By opening up its inventory to the OpenX Ad Exchange the Guardian will be in a position to maximise the monetary value of its assets to 150m monthly desktop and mobile users worldwide by utilizing one of the industries most transparent marketplaces for buyers and sellers.
Jason Fairchild, co-founder and chief revenue officer at OpenX, said: “We have had extensive conversat