The gospel of creative vandalism, according to Jeff Goodby

Jeff Goodby, the co-founder and co-chairman of Goodby, Silverstein & Partners, bases his creative process in the tradition of “vandalism” – something he saw a lot of growing up in Providence, Rhode Island. His philosophy? Think differently, and make your client think differently too.
Goodby preached his creativity commandments to a crowd of creatives at the D&AD Festival earlier this week.
Take a different route to work every day...
...or, if you’re rich, “a