The golden rules of media planning that marketers must be considering

With the news that global ad spend growth is predicted to slow in 2018, it’s clear to see that the impact of transparency concerns are continuing to rise. This trend is being driven, in part, by the efforts of global brands calling for further accountability in digital.
From P&G’s Q2 2017 earnings report – which detailed how slashing millions in ad budgets didn’t impact its  bottom line – to Unilever’s stark warning to social platforms that ‘bre