The global fight against ad fraud: Integral Ad Science CEO Scott Knoll

The Drum interviewed Scott Knoll. CEO and President, Integral Ad Science at Dmexco for an update on the latest developments in online ad fraud and viewability, two of the biggest issues facing the online ad industry.
In the second of a two-part interview, Knoll dives into the state of ad fraud.
While accepting that the fight against ad fraud is an arm’s race that is not set to wind up any time soon, he stressed that with the right technology, it should only be a stumbling block not a