The Glitch co-founders on GroupM acquisition and handling global brands like Unilever

WPP’s GroupM recently agreed to acquire creative agency The Glitch in India. The acquisition is part of the company’s growth plans in a technology-driven communication market. The Glitch has delivered campaigns for brands like Unilever, Netflix, OYO Rooms, Shutterstock, and Tinder.
The Drum spoke with The Glitch co-founders Varun Duggirala and Rohit Raj,Pooja Jauhari, chief executive officer (CEO) and Kabir Kochhar, managing partner and business head Delhi to find out more about