The future of the Living Business

There’s a misconception among some brands that disruptive hype should underpin what a business is all about. While there are some staggering examples of creative brilliance out there, beware the showy and transient.
 
A word of advice to businesses, then.
 
Change the way you think about your customer. Those businesses that aren’t busying themselves chasing customer loyalty, but are flipping the tables by focusing on becoming loyal brands, will be the next to succeed.