The future of digital marketing: predictions for 2018

As the year draws to a close, Return asks its senior team to reflect on 2017 and offer predictions for 2018. Topics raised include programmatic and shoppable video, voice search, and shifts in online search and targeting... 
 
Guy Levine, founder and chief executive
AI and big data will continue to be on the agenda for 2018, however the gulf will widen between the companies who know how to use it and those who don’t. When brands believe technology will mitigate their need to