The future of better ads is permission-based marketing

From Unilever's chief marketing officer Keith Weed telling the industry to “Drain the Swamp!”, via the Cambridge Analytica scandal, to the rise of ad blockers, 2018 has been the year online advertising quality entered every discussion – from publishers and ad tech vendors to agencies, marketers and even consumers.
As part of a targeted response, that also includes the wider adoption of crucial viewability and brand safety tracking standards, the marketing industry is uniti