The Future Marketing Organisation: Filling the data skills gap

Game changing technology has altered the business and marketing landscape forever, so that data dexterity is now essential for those who want to thrive.
However, new research by Marketing Week entitled ‘The Future Marketing Organisation’ reveals firms are battling with a concerning lack of expertise in this area, given a quarter of marketers (24.4%) rank it as their biggest perceived skills gap. The study was conducted in partnership with marketing intelligence company MiQ.
The data