The future creative department should be more Kraftwerk, less Nickelback

“Eurgh.”
Did you hear that?
That’s some of today’s creative departments pulling their muscles, wheezing, sighing as they slump into moth-bitten armchairs.
They’re tired, no longer fit for purpose.
Everything’s hurtling forward at extreme pace, and the typical creative department structure is struggling to keep up. Other industries are beating us at our own game – tech companies, games developers, the film industry. They’re harnessing the power of t