The future can wait; let’s sort the present first

With the Competition and Markets Authority (CMA) threatening to get tough on celebrities and influencers who fail to disclose commercial brand deals on their social channels, the spotlight remains locked on the shady side of the influencer game.
Of course, it’s here to stay, whether enforcement action comes next month or next year from the Government body or the Advertising Standards Authority (ASA). Influencers have tourism high on their list of favourite playgrounds.
A UK survey ear