The Football Pools backs major multi-format campaign with Media Agency Group

The Football Pools has launched a major multimedia marketing push that aims to propel the sports betting organisation back to the forefront of the sports betting industry.
Launched in collaboration with Media Agency Group (MAG), the UK-wide campaign is comprised of nationwide TV, radio and out of home (OOH)advertising, and debuted during ITV’s coverage of the RBS Six Nations match between Italy and Wales last Sunday.
The campaign stars several celebrities including actor Ricky Tomlinson, W