The Flu Bug promotes flu tests through word of mouth campaign

Word-of-mouth campaigns may not be the first tactic brands consider for their promotions. They don’t have the immediate reach or flash of video, but the centuries of proven success with the approach are now being used to get the word out about flu testing.  
Quidel, a manufacturer and developer of influenza tests, wanted a way to get more people to recognize the dangers of flu and drive home the fact that they need to take precautions to avoid being infected or seek treatment if, in f