The Financial Times is seeing more brands redefine success in programmatic amid transparency furore

Premium publishers have urged brands to look at the value of their inventory rather than the cost for some time but it’s only now, amid a cacophony of concern for the way media is traded, that the Financial Times is seeing more advertisers consider the importance of context in media.
It has resulted in more enquiries from more advertisers to the publisher’s commercial team, according to global advertising sales and strategy director Dom Good. Whereas cookie-chasing campaigns at low-c