The ‘father of modern marketing’ on avoiding brand decay and preparing for disruption

Illustration: Peter StrainPhilip Kotler is widely acknowledged as the father of modern marketing and with 57 books to his name it’s not hard to understand why he is such an authority.
As an author, consultant and professor, Kotler has been one of the leading voices in marketing for the past 50 years. And despite recently celebrating his 87th birthday he doesn’t appear to be slowing down. He published his most recent book last year and is currently the SC Johnson & Son distinguish