The Failure Awards for defunct branding | #7 DeLorean DMC-12

In this weekly series, Andrew Eborn shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into the Octopus TV Failure Awards and a place in The Museum of Failure. Last time we looked at the ill-fated Guinness Light. Today, we look at an icon of the 80s and star of Back To The Future, the DeLorean DMC-12.
We all remember our first car. Mine was a Lotus Elite. The only reason it had a heated rear window was to kee