The FA tackles ‘old-fashioned stereotypes’ around who can play football

The Football Association (FA) is increasing its focus on women through its marketing activity as it admits there are still “old-fashioned stereotypes” to tackle.
The company unveiled its new brand purpose ‘For All’ yesterday (13 March), alongside two short films and a series of case studies to create greater awareness of The FA’s role.
The first film stars England Lioness defender, Casey Stoney. It documents her journey from being the only girl in her youth team to