The epic ‘Game of Go’: a real-time experience showcasing Nike’s latest React technology

Dutch creative production company MediaMonks,  together with Nike’s agency Wieden+Kennedy, developed the truly reactive Game of Go, a running video game where runners are invited to experience the new Nike React running shoe, on a custom-built treadmill installation. Pushing their speed and reflexes to the limit, it is another example of Dutch Digital Design crossing the borders.
Background
Nike’s latest performance technology React, with its unprecedented energy-returning capab