The enduring impact of viewability, according to IAS

Audiences today are consuming most – if not, all – of their media through digital, and that brings “complexities” for marketers, according to Integral Ad Science (IAS) CEO, Scott Knoll.
Knoll warns that brands need to be aware of how their content is presented online to ensure that it’s shown in the best possible light. He reckons that digital creates more opportunities to reach consumers, but this also means “that there's potentially more opportunities for wa