The end of big, bold brand promises

With the marketing industry in a process of redefinition, brands can no longer rely on generic slogans to cut through with consumers Brands incessantly talk about wanting a relationship or a dialogue with consumers, but what they’ve historically been involved in is a monologue. For years, they’ve taken their big, bold brand promises and shouted them from the rooftops – from every media outlet possible – in a bid to interrupt us with their message that is meant to inspire,