The end of an Indian summer of ecommerce love

It won’t come as news to most that India is probably the strongest market in the BRICs for international brands. Its language, English over Russian or Chinese, its size and a booming, affluent middle class mean the country is set for some strong commercial growth over the next few years.
This is certainly reflected in its rapidly growing connectedness, both internally and with the rest of the world. GlobalWebIndex reveals that 4G connectivity has risen to 38% of the population in 2016 comp