The E(mpathy)-Factor: Why empathy won this week at Cannes

“Empathy” has received a healthy amount of corporate attention in the last 24 months, from Facebook’s Empathy Lab, to company-sponsored employee empathy training, to the customer-service deployed empathy funds.
Its value has strengthened with momentum; from the squishy word of my youth, when mom would scold, “maybe if you walked in her shoes for a day, you would feel different!” to a mandatory ethics and business currency.
In “Most Empathetic Companies, 2016&r