07-09-2016 13:13 via thedrum.com

The Drum tests The Guardian's Facebook Messenger news chatbot

The Guardian has rolled out a Facebook Messenger chatbot capable of engaging in informal chat with social media users to deliver daily news snapshots.
Looking to engage with the site’s massive daily userbase beyond the Newsfeed - which is clamping down on publisher content - the company is offering to send daily briefings into the inboxes of users upon request.
Brands have been experimenting with chatbots for the last year, touting them as an automated way of striking up the
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