The Drum Presents: Tom Ollerton talks to Craig Hepburn, digital transformation director for Uefa

Talking about the latest marketing technology in order to make sense of it for brands and agencies to apply it through his podcast 'Shiny New Object' is Tom Ollerton, AI consultant and the former innovation director at We Are Social.
In this episode, Uefa's new digital transformation director Craig Hepburn, who was still at Tata Communications at the time of recording, discusses his favourite pieces of marketing innovation. His ‘Shiny New Object’ is Personal Data and he talks ab