The Drum Presents: Ask Seth Godin

Arguably the world’s leading marketing services trainer, Seth Godin has agreed to take questions directly from The Drum readers in an attempt to help the them overcome any issues they currently face in their work.
Godin, the co-founder of book packaging firm yoyodyne, would become Yahoo’s vice president of director marketing as a result the company’s acquisition in 1998. 
He has gone on to write numerous titles on the topic of marketing, including Purple Cow, Free Prize In