The Drum Network Does Retail: Trusts, truths and authenticity

Only the shortest sighted retailer will focus purely on selling products. Modern forward-thinking retailers recognise that their consumers are not just buying their products, but they are investing in their brands. James Fox of RBH looks at how integral to a person’s entire being brands are becoming.
Retail used to be simple. People liked the look of something, they bought it. But times are changing. We’re not just buying brands anymore, we’re